What's inside the Alfredo Paredes Cocuyo Collection for Lee Jofa

Alfredo Paredes spent over 30 years as the Executive Vice President of Creative Services and Global Store Design for Ralph Lauren before launching his independent design studio in Manhattan and Miami. The Cocuyo Collection is his first major designer-trade textile collaboration — distributed through the Kravet family (Kravet Couture / Lee Jofa) trade portal. The 13-page lookbook tours the fabric library in styled interiors that capture Paredes's cinematic, authentically American aesthetic with layered Cuban-heritage references.

Featured collections

Cocuyo — Paredes's headline collection of upholstery and drapery textiles for Kravet Couture / Lee Jofa.
Acuarela — the watercolor-inspired pattern shown in four colorways: Bosque (green), Indigo (blue), Petro (gray), and Azul (teal).
Bahia Blanca — the geometric indigo-print fabric staged in a rustic textured-wall vignette.
Copa Cabana — the cream/gray/charcoal upholstery pattern shown by the stone fireplace with a faux-fur throw.
Indigo Capsule — the deep-blue palette of eight ikat, tie-dye, geometric stripe, and boucle texture swatches.
Striped Ikat — the green-and-white sofa upholstery used to anchor the Acuarela lifestyle spread.
Olive Velvet Drapery — the layered eclectic-living-room window-treatment palette.

What you'll find inside

The lookbook documents upholstery fabrics, drapery, geometric textured wovens, ikat and tie-dye patterns, watercolor prints, indigo and earth-tone palettes, and coordinating solids and textures — staged across living rooms, entryways, halls, dens, sunrooms, and study vignettes. Paredes pairs the Cocuyo collection with rattan and bamboo furniture, mid-century-modern wooden chairs with woven-leather strapping, brass pendants, sisal and jute floor coverings, marble fireplaces, and curated art walls.

Across 13 pages, the Cocuyo lookbook documents at least three named pattern families (Cocuyo, Acuarela, Bahia Blanca), at least four named Acuarela colorways, and a styled deep-indigo capsule of eight swatches — distributed to designers through the Kravet family trade portal.

Request the free print copy above, or flip through all 13 pages in the digital edition right here.